Creative Lettering for a Branding Campaign
Final art composition
A course by Javi Bueno , Graphic Designer & Creative Art Director.
About the video: Final art composition
Overview
“In this lesson I am going to turn my lettering into a brand campaign through a composition with product photographs and some final touches. ”
In this video lesson Javi Bueno addresses the topic: Final art composition, which is part of the Domestika online course: Creative Lettering for a Branding Campaign. Create and design the lettering for a branding campaign from scratch..
Partial transcription of the video
“In this lesson, you will learn how to compose your final art. We will integrate the lettering, we will retouch the photos and give some final general touch-ups to compose your final project. Shall we start? Well, now we are here. Now is the time to apply it on a background and start composing it with photographic resources. The first thing we have to do is go to Open and select our sketch that we have previously photographed and exported through Mail to our device, computer... Once we have it here, we unlock the layer and drag it to our document. We put it behind just before the background ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Lettering for a Branding Campaign
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Lettering
Javi Bueno
A course by Javi Bueno
Javi Bueno is a graphic designer and art director based in Zaragoza, Spain. As the founder of Siroko Studio, he has spent over a decade creating visual identities and campaigns for renowned brands such as Audi, Estrella Damm, and National Geographic.
His focus on creative and digital lettering design has enabled him to collaborate on innovative projects that blend typography, texture, and composition to effectively communicate the values of the brands he works with.
His work has been recognized both professionally and in exhibitions and awards within the industry.
- 100% positive reviews (1)
- 238 students
- 12 lessons (1h 56m)
- 19 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
