Creative Lettering for a Branding Campaign
Sketching ideas and lettering
A course by Javi Bueno , Graphic Designer & Creative Art Director.
About the video: Sketching ideas and lettering
Overview
“In this lesson, your ideas will become reality. I'll teach you how to sketch your slogan and perfect it in Procreate. ”
In this video lesson Javi Bueno addresses the topic: Sketching ideas and lettering, which is part of the Domestika online course: Creative Lettering for a Branding Campaign. Create and design the lettering for a branding campaign from scratch..
Partial transcription of the video
“Now we are going to start composing our final sketch. I explain how. In our notebook or paper, we will write a list of main concepts that we have already seen in the briefing or in the mood board, but it will be good for us to remember according to what points. Here I have highlighted the street support sign, double IPA can, carefree scoundrel, a young target of 21 or 40 years, It has to be urban a lettering made with beer, that the hops that give that bitterness to the beer appear, a main phrase and that our project is from an overhead view. Well, at this point here we extract the phrase t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Lettering for a Branding Campaign
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Lettering
Javi Bueno
A course by Javi Bueno
Javi Bueno is a graphic designer and art director based in Zaragoza, Spain. As the founder of Siroko Studio, he has spent over a decade creating visual identities and campaigns for renowned brands such as Audi, Estrella Damm, and National Geographic.
His focus on creative and digital lettering design has enabled him to collaborate on innovative projects that blend typography, texture, and composition to effectively communicate the values of the brands he works with.
His work has been recognized both professionally and in exhibitions and awards within the industry.
- 100% positive reviews (1)
- 238 students
- 12 lessons (1h 56m)
- 19 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
