Creative Lettering for a Branding Campaign
Introduction to lettering
A course by Javi Bueno , Graphic Designer & Creative Art Director.
About the video: Introduction to lettering
Overview
“Let's start with the basics! The starting point of this lesson will be to understand what lettering is and how it is used to communicate. It is necessary to be clear about these concepts before starting. ”
In this video lesson Javi Bueno addresses the topic: Introduction to lettering, which is part of the Domestika online course: Creative Lettering for a Branding Campaign. Create and design the lettering for a branding campaign from scratch..
Partial transcription of the video
“In this lesson I am going to explain to you what lettering is. Many people often confuse lettering with typography and calligraphy, but it's not the same. Lettering gives our projects a much more artistic look, much more gestural, much more organic and allows us to give priority and importance to the typography and composition. Besides, using lettering allows us to be much more creative and be more free when composing and designing our project, but without forgetting that the important thing is that the reading of this lettering or of that typography is correct. It is important that the let...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Lettering for a Branding Campaign
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Lettering
Javi Bueno
A course by Javi Bueno
Javi Bueno is a graphic designer and art director based in Zaragoza, Spain. As the founder of Siroko Studio, he has spent over a decade creating visual identities and campaigns for renowned brands such as Audi, Estrella Damm, and National Geographic.
His focus on creative and digital lettering design has enabled him to collaborate on innovative projects that blend typography, texture, and composition to effectively communicate the values of the brands he works with.
His work has been recognized both professionally and in exhibitions and awards within the industry.
- 100% positive reviews (1)
- 238 students
- 12 lessons (1h 56m)
- 19 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
