Digital Marketing and PR for Creatives
Stakeholders
A course by Cristian Grossi , Creative Director and Communication Designer
Joined October 2019
About the video: Stakeholders
Overview
“Now that you understand how to communicate with your portfolio, it's time to start looking for stakeholders! We will answer some questions such as: who are the stakeholders for my industry and where are they located? For the type of work I do, who could give me a career opportunity? ”
In this video lesson Cristian Grossi addresses the topic: Stakeholders, which is part of the Domestika online course: Digital Marketing and PR for Creatives. Learn strategies to increase your online presence and optimize your Instagram profile to attract collaborators and new clients.
Partial transcription of the video
“Stakeholders Now that you have your own portfolio, we can start looking for your stakeholders. Who are the stakeholders? Stakeholders are all those people that can have a positive impact on your professional career. Often, for creatives, the stakeholders are the art directors, editors, journalists, exhibition curators, o the marketing and communication team of the companies. There are also latent stakeholders who are not formalized, like the president's cousin or a quick phone call from a consultant. These are sometimes crucial to your professional career. Always think: who are my stakehold...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing and PR for Creatives
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Category
Marketing & Business -
Areas
Business, Communication, Content Marketing, Digital Marketing, Instagram Marketing, Marketing

Cristian Grossi
A course by Cristian Grossi
Cristian Grossi is a creative director and communication designer. Although he studied computer engineering, his passion for design led him down a different path to become one of the most well-known Italian fashion illustrators. After years in illustration, he decided to branch out into creative direction, collaborating with other artists and creatives.
Through his studio, Kreativehouse, he helps brands make a cultural impact and convey their true values through creativity. Over the course of his career, he's collaborated with the European Union, Barilla, Amnesty International, Dolce & Gabbana, Vogue, Mondadori, Pinko, London College of Fashion, and more.
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- 518 students
- 12 lessons (1h 49m)
- 19 additional resources (3 files)
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- Audio: Italian
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- Level: Beginner
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