Digital Marketing and PR for Creatives
A course by Cristian GrossiCreative Director and Communication Designer
A course by Cristian Grossi, Creative Director and Communication Designer
Learn strategies to increase your online presence and optimize your Instagram profile to attract collaborators and new clients
Creativity is a powerful tool that enables you to connect with people on a deeper level and produce the wow effect. This is why it's so highly sought after by brands, who use it to stand out from their competitors and form a bond with their audience. In this online course, creative director and communication designer Cristian Grossi teaches you strategies and techniques to boost your online presence and put your creativity to work for brands.
Through his agency, Kreativehouse, Cristian has collaborated with the likes of the European Union, Barilla, Amnesty International, Dolce & Gabbana, Vogue, Mondadori, and more. Under his guidance, learn how to optimize your Instagram profile and public image to attract brands and businesses, as well as how to build a strong portfolio and win over clients with a well-crafted message. Ready to impress the world with your creativity?
What will you learn in this online course?
12 lessons & 19 downloads
How brands see you
13 minutes, 34 seconds
Art director and storytelling
12 minutes, 49 seconds
Case study analysis
10 minutes, 43 seconds
Improve your online presence
8 minutes, 52 seconds
Optimize the bio
7 minutes, 33 seconds
Prepare the portfolio to make yourself known
11 minutes, 6 seconds
What's included in this course?
Get to know your teacher, Cristian Grossi, as he tells you about his career path from fashion illustrator to creative director, along with the influences that inspire him and his work.
Discover the how and why behind a brand's decision to choose an artist for a particular project and the creative process involved in developing a campaign. Then, learn how to identify the strengths and weaknesses of your own online presence and improve it by looking at a detailed case study with your teacher.
Time to start optimizing! Enhance your Instagram profile with an engaging bio, put together an attractive portfolio, and see where to find collaborators, as well as how to grab their attention with the right captions and hashtags.
Finally, Cristian shows you how to put yourself on a brand's radar by making direct contact via Instagram or email. Discover the dos and don'ts of this approach and how to write a concise yet compelling email.
What is this course's project?
Optimize your Instagram profile and online presence.
Who is this online course for?
Creatives and anyone working in illustration, photography, and design.
Requirements and materials
A basic understanding of Instagram and email is recommended for this course. The only materials you need are a computer, an email account, and an Instagram profile.
Reviews
- 6 months ago
Molto ben raccontato. Le lezioni sono tutte preziose e Cristian ha un modo delizioso di comunicare. Lo consiglio e lo regalerò a qualche amic@
- 9 months ago
Molto interessante e ispirato!
- 9 months ago
C'est intéressant, les inspirations sont iconiques
- 1 year ago
Es muy inspirador para comenzar a mostrarse como creativo en redes sociales. Consejo prácticos y enriquecedores. Gran curso.
- 2 years ago
Corso molto utile, esattamente ciò che andavo cercando :) Ogni lezione ha offerto risposte, creando un collegamento tra le difficoltà quotidiane e le opportunità di un percorso creativo. Un vero e proprio strumento per affrontare con maggiore consapevolezza le sfide professionali e artistiche. Lo consiglio a chiunque voglia dare una direzione chiara al proprio lavoro.
Through his studio, Kreativehouse, he helps brands make a cultural impact and convey their true values through creativity. Over the course of his career, he's collaborated with the European Union, Barilla, Amnesty International, Dolce & Gabbana, Vogue, Mondadori, Pinko, London College of Fashion, and more.
Content
- U1
Introduction
- About Us
- Influences
- U2
Brand, storytelling and self-analysis
- How brands see you
- Art director and storytelling
- Case study analysis
- Improve your online presence
- U3
Design your own public image
- Optimize the bio
- Prepare the portfolio to make yourself known
- Stakeholders
- Capturing interest with captions and hashtags
- U4
Get noticed by brands
- Contact via Instagram
- Contact by e-mail
- FP
Final project
- Digital Marketing and PR for Creatives
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for creatives, illustrators, and visual communication professionals who want to enhance their online presence, collaborate with brands, and develop effective branding and engagement strategies.
A basic understanding of illustration and visual communication is recommended, but the course is suitable for those with some experience who want to dive deeper into advanced strategies and apply digital tools for professional growth.
You'll need a computer with internet access and active accounts on major social media platforms, especially Instagram. Some modules use free tools like Google Trends, HypeAuditor, and BuzzSumo.
You'll learn how to collaborate with creative brands, analyze market trends, optimize your Instagram presence, craft compelling personal storytelling, and build a cohesive, attractive digital portfolio for both audiences and brands.
Yes, the course includes modules on data analysis using HypeAuditor, Google Trends, BuzzSumo, and digital audit tools to assess engagement, audience authenticity, and Instagram visibility.
The course teaches how to optimize your Instagram bio and name, select effective keywords, and develop a memorable artist name to boost profile recognition and appeal.
You'll learn how to prepare personal presentations, manage strategic contacts, communicate professionally with companies and stakeholders, and use digital PR to increase collaboration opportunities.