Digital Marketing and PR for Creatives
Optimize the bio
A course by Cristian Grossi , Creative Director and Communication Designer
Joined October 2019
About the video: Optimize the bio
Overview
“Here I will start from the first thing to take into account, which is sometimes taken for granted: the optimization of the bio on Instagram. ”
In this video lesson Cristian Grossi addresses the topic: Optimize the bio, which is part of the Domestika online course: Digital Marketing and PR for Creatives. Learn strategies to increase your online presence and optimize your Instagram profile to attract collaborators and new clients.
Partial transcription of the video
“Optimize the bio In this unit I show you how to improve your public image based on the assessments we made earlier with the analysis of the social profile. Let's start with the first thing to take into account, which is sometimes taken for granted: the optimization of your Instagram bio. We attract the world to which we communicate. It doesn't take much to optimize your Instagram bio. We must carefully choose the keywords that represent us to optimize our communication and make our character more communicable. I show you a really interesting bio of one of the greatest Italian illustrators. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing and PR for Creatives
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Category
Marketing & Business -
Areas
Business, Communication, Content Marketing, Digital Marketing, Instagram Marketing, Marketing

Cristian Grossi
A course by Cristian Grossi
Cristian Grossi is a creative director and communication designer. Although he studied computer engineering, his passion for design led him down a different path to become one of the most well-known Italian fashion illustrators. After years in illustration, he decided to branch out into creative direction, collaborating with other artists and creatives.
Through his studio, Kreativehouse, he helps brands make a cultural impact and convey their true values through creativity. Over the course of his career, he's collaborated with the European Union, Barilla, Amnesty International, Dolce & Gabbana, Vogue, Mondadori, Pinko, London College of Fashion, and more.
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- 518 students
- 12 lessons (1h 49m)
- 19 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
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- Level: Beginner
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