Digital Marketing and PR for Creatives
Art director and storytelling
A course by Cristian Grossi , Creative Director and Communication Designer
Joined October 2019
Joined October 2019
About the video: Art director and storytelling
Overview
“In this lesson I will show you how an art director works with a creative. Through some of the most inspiring communication projects I have followed, you will see how a project can be transformed by an experienced art director. These are campaigns that deal with intangible themes, which are therefore more difficult but exciting: art, nature, fashion.”
In this video lesson Cristian Grossi addresses the topic: Art director and storytelling, which is part of the Domestika online course: Digital Marketing and PR for Creatives. Learn strategies to increase your online presence and optimize your Instagram profile to attract collaborators and new clients.
Partial transcription of the video
“Art director and storytelling In this lesson, I'll tell you how the relationship between an art director and a creative develops. The creative can be a copywriter, a photographer, or an illustrator. Everyone has their own school of thought, their own way of collaborating. I am the kind of person who imposes himself a lot. Maybe because I also have a past as an illustrator. I am convinced that by giving so many stakes to creativity, this frees itself even more and gives the maximum of itself. I want to tell you about some of the most inspiring projects that I followed in the field of communi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing and PR for Creatives
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Category
Marketing & Business -
Areas
Business, Communication, Content Marketing, Digital Marketing, Instagram Marketing, Marketing
Cristian Grossi
A course by Cristian Grossi
Cristian Grossi is a creative director and communication designer. Although he studied computer engineering, his passion for design led him down a different path to become one of the most well-known Italian fashion illustrators. After years in illustration, he decided to branch out into creative direction, collaborating with other artists and creatives.
Through his studio, Kreativehouse, he helps brands make a cultural impact and convey their true values through creativity. Over the course of his career, he's collaborated with the European Union, Barilla, Amnesty International, Dolce & Gabbana, Vogue, Mondadori, Pinko, London College of Fashion, and more.
- 100% positive reviews (14)
- 539 students
- 12 lessons (1h 49m)
- 19 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
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