Calligraphy and Gestural Lettering for Packaging Projects
structure and composition
A course by Agustín Pizarro Maire , Designer
Joined February 2018
About the video: structure and composition
Overview
“In this lesson, I'm going to talk to you about the basic principles and elements of composition and I'm going to lay the foundation of my design in a very quick sketch.”
In this video lesson Agustín Pizarro Maire addresses the topic: structure and composition, which is part of the Domestika online course: Calligraphy and Gestural Lettering for Packaging Projects. Unleash your creativity and learn to apply calligraphy and lettering to packaging projects..
Partial transcription of the video
“In this lesson, I will lay the foundations of what my label design will be in a series of quick sketches. And for that, I will first take you through a brief review. of the basics of composition, as guide lines, structure and hierarchies. A piece of lettering composed of several words or elements must be supported by a structure. Let's see how it is composed. Let's start from a base, a base box, which would be, for example, our label. For that, I'm going to draw margins so as not to go beyond those spaces, unless you don't want to. We could consider going over, but in this case we'll keep i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Calligraphy and Gestural Lettering for Packaging Projects
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Calligraphy, Lettering
Agustín Pizarro Maire
A course by Agustín Pizarro Maire
Agus Pizarro Maire is a graphic designer and art director specialized in typography, lettering and illustration. His passion for the manual techniques of illustration and letter drawing is reflected in his work, where he prioritizes expressiveness and the handmade.
With extensive experience in the packaging universe and collaborations with renowned brands such as Apple, Netflix and Microsoft, Agus has left his mark in the field of typographic design and illustration. As art director at the YaniGuille&Co studio, founded by Yanina Arabena and Guillermo Vizzari, he has participated in projects that combine illustration and letter design, creating unique and captivating pieces.
Throughout his career, Agus has developed an outstanding ability to communicate through the drawing of letters. Her communication approach and her mastery of manual techniques allow her to create packaging designs that convey elegance and authenticity.
- 100% positive reviews (8)
- 413 students
- 16 lessons (3h 3m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
