Calligraphy and Gestural Lettering for Packaging Projects
The value of handmade
A course by Agustín Pizarro Maire , Designer
Joined February 2018
About the video: The value of handmade
Overview
“For me, what is handmade carries a life of its own. The imprint of the manual in combination with the possibilities that technology gives us allows us to push the limits to the maximum in each project, giving our designs a unique personality. I will tell you about this and much more in this lesson.”
In this video lesson Agustín Pizarro Maire addresses the topic: The value of handmade, which is part of the Domestika online course: Calligraphy and Gestural Lettering for Packaging Projects. Unleash your creativity and learn to apply calligraphy and lettering to packaging projects..
Partial transcription of the video
“In my work process, handmade occupies a very important place. It is part of my philosophy to give that place to manual work, to the artisanal, because I feel that in this way I will be able to give it the character, give it the imprint and enhance my projects in combination with the use of different software. As a big fan of spirits, and not only because of the drinks that can be made with them, but for the visual richness, for the typographic richness which is already included in its labels, in his miscellanies, in the whole object that for me is almost a collector's item. That's why I dec...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Calligraphy and Gestural Lettering for Packaging Projects
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Calligraphy, Lettering
Agustín Pizarro Maire
A course by Agustín Pizarro Maire
Agus Pizarro Maire is a graphic designer and art director specialized in typography, lettering and illustration. His passion for the manual techniques of illustration and letter drawing is reflected in his work, where he prioritizes expressiveness and the handmade.
With extensive experience in the packaging universe and collaborations with renowned brands such as Apple, Netflix and Microsoft, Agus has left his mark in the field of typographic design and illustration. As art director at the YaniGuille&Co studio, founded by Yanina Arabena and Guillermo Vizzari, he has participated in projects that combine illustration and letter design, creating unique and captivating pieces.
Throughout his career, Agus has developed an outstanding ability to communicate through the drawing of letters. Her communication approach and her mastery of manual techniques allow her to create packaging designs that convey elegance and authenticity.
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- 392 students
- 16 lessons (3h 3m)
- 25 additional resources (9 files)
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- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
