Calligraphy and Gestural Lettering for Packaging Projects
A course by Agustín Pizarro MaireDesigner
A course by Agustín Pizarro Maire, Designer
Unleash your creativity and learn to apply calligraphy and lettering to packaging projects.
In this online course, you will discover the fascinating world of calligraphy and lettering applied to packaging design. Join Agus Pizarro Maire, a designer specializing in typography and lettering, and learn how to create unique labels that convey elegance and expressiveness.
Agus will guide you through the fundamental techniques of calligraphy, typography and lettering, and will teach you how to combine them to design impressive packaging pieces. You will learn about the relationship between calligraphy, typography and lettering, exploring the basic anatomy of letters and different font styles.
Then, you'll put your knowledge to use by designing a label from scratch. Agus will show you how to compose the basic structure and create your own letters. You'll learn techniques for refining details and adding ornamentation, and discover how to put the final digital touches before exporting your label.
What will you learn in this online course?
16 lessons & 25 downloads
structure and composition
10 minutes, 36 seconds
Sketch of the first letters
15 minutes, 44 seconds
Refinement
18 minutes, 46 seconds
the inking
5 minutes, 11 seconds
Digitizing and retouching 1
13 minutes, 9 seconds
Armed label
14 minutes, 23 seconds
What's included in this course?
To start, you'll discover the relationship between calligraphy, typography, and lettering, exploring how these elements combine to create impactful design pieces. You'll learn about the basic anatomy of letters and different font styles to develop your own unique style.
Afterwards, you will go into the process of designing a label. You will learn to compose the basic structure and create letters with character and expressiveness. Agus will show you techniques to refine details, add ornamentation and give the final digital touches.
Next, you'll learn how to bring your design to life, preparing it for print, and creating a compelling presentation in a mockup. You will obtain the necessary knowledge to export your label and show it to the world in a professional way.
Finally, you will have the skills and knowledge to devise and build lettering pieces for commercial purposes. You will be able to apply your new knowledge in packaging projects and create packages that stand out for their elegance and authenticity.
Recommended software & tools for this course
What is this course's project?
You will design a label using calligraphy and hand lettering techniques. Using a technique that you will learn in the course, you will be able to give free rein to your creativity and create a unique and visually impressive label.
This project will allow you to apply all the knowledge acquired throughout the course and demonstrate your ability to compose letters, add ornamentation and create an aesthetic and functional structure. At the end of the project, you will have a label ready to be used in the world of packaging.
Who is this online course for?
This course is for designers, illustrators, artists, and anyone interested in exploring the world of calligraphy, lettering, and packaging design. No previous calligraphy or lettering experience is required, as Agus will guide you through the learning process step by step.
If you have a passion for design, typography and handmade art, this course is for you. Discover how to combine these skills to create unique packaging and give your projects an elegant and expressive aesthetic.
Requirements and materials
To get the most out of this course, you will need pencils, pens, markers, and paper. Also, computer with Photoshop and Illustrator installed.
No previous experience in the use of these programs is required, since Agus will guide you in their use during the course. With these materials, you'll be ready to dive into the exciting world of calligraphy, lettering, and packaging design.
Reviews
- javierbeltran22PLUS10 months ago
Excelente curso
- 1 year ago
This is one of the best calligraphy courses I have taken. The explanations are very clear & understandable.
- 2 years ago
Excelente
- 2 years ago
Great workshop which I recommend to all those interested in hand lettering. Augustin Pizarro Maire explained in depth of how he produces hand drawn textures and places these on his hand lettering. The final result is a superb expressive lettering with rough textures, all vectorized with hand drawn aesthetics.
- 2 years ago
Muito bom, professor muito didático e ensina muito bem recomendo
With extensive experience in the packaging universe and collaborations with renowned brands such as Apple, Netflix and Microsoft, Agus has left his mark in the field of typographic design and illustration. As art director at the YaniGuille&Co studio, founded by Yanina Arabena and Guillermo Vizzari, he has participated in projects that combine illustration and letter design, creating unique and captivating pieces.
Throughout his career, Agus has developed an outstanding ability to communicate through the drawing of letters. Her communication approach and her mastery of manual techniques allow her to create packaging designs that convey elegance and authenticity.
Content
- U1
Introduction
- Presentation
- My references
- U2
The spirit of expressive lettering
- The value of handmade
- Relationship between calligraphy, typography and lettering
- The foundations of the letter
- style map
- Tools and exploration
- U3
Realization of the lettering
- structure and composition
- Sketch of the first letters
- Refinement
- the inking
- the ornamentation
- U4
From paper to computer
- Digitizing and retouching 1
- Digitizing and retouching 2
- Armed label
- Preparation of a mock-up and publication
- FP
Final project
- Calligraphy and gestural lettering for packaging projects
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
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Certificates
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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FAQs
You’ll learn how to hand-draw letters, create custom typefaces, blend illustration with typographic composition for labels, t-shirts, backpacks, and banners, and digitize your designs for professional use.
This is an intermediate-level course; basic drawing or graphic design knowledge is recommended but advanced skills aren’t required.
You’ll need paper, pencils, markers, brush pens, fine liners, access to a scanner or camera for digitizing, and a computer with graphic editing software like Illustrator.
Yes, you’ll learn techniques to create, compose, and digitize illustrated labels and packaging designs featuring unique lettering and graphic elements.
The course explains that calligraphy is the art of handwriting, typography is the design of type families, and lettering is drawing letters for specific compositions.
Yes, you’ll do practical exercises to improve calligraphy, stroke control, proportion, spacing, and develop a variety of typographic styles.
You’ll learn how to combine illustration and typography to create original, cohesive graphic pieces, balancing visuals and lettering in compositions like labels and t-shirts.