Calligraphy and Gestural Lettering for Packaging Projects
Relationship between calligraphy, typography and lettering
A course by Agustín Pizarro Maire , Designer
Joined February 2018
About the video: Relationship between calligraphy, typography and lettering
Overview
“Let's start with the basics! Now you are going to learn about the relationship between calligraphy, typography and lettering and how —regardless of their historical order of appearance— they are interrelated and give us a lot of information to create our letters.”
In this video lesson Agustín Pizarro Maire addresses the topic: Relationship between calligraphy, typography and lettering, which is part of the Domestika online course: Calligraphy and Gestural Lettering for Packaging Projects. Unleash your creativity and learn to apply calligraphy and lettering to packaging projects..
Partial transcription of the video
“In this lesson, Let's review the three ways in which the letters are made present to us, which are calligraphy, typography and lettering, and how there is a relationship between them, regardless of their order of appearance in history. As I was telling you, There are different ways to create letters. And the first one we're going to see is calligraphy. Calligraphy is defined as the art of beautiful writing. And as he rightly says, so, It consists of a manual technique. It is entirely handmade. It has to do with the written word, That is, what happens when we use a tool and write by hand. It...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Calligraphy and Gestural Lettering for Packaging Projects
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Calligraphy, Lettering
Agustín Pizarro Maire
A course by Agustín Pizarro Maire
Agus Pizarro Maire is a graphic designer and art director specialized in typography, lettering and illustration. His passion for the manual techniques of illustration and letter drawing is reflected in his work, where he prioritizes expressiveness and the handmade.
With extensive experience in the packaging universe and collaborations with renowned brands such as Apple, Netflix and Microsoft, Agus has left his mark in the field of typographic design and illustration. As art director at the YaniGuille&Co studio, founded by Yanina Arabena and Guillermo Vizzari, he has participated in projects that combine illustration and letter design, creating unique and captivating pieces.
Throughout his career, Agus has developed an outstanding ability to communicate through the drawing of letters. Her communication approach and her mastery of manual techniques allow her to create packaging designs that convey elegance and authenticity.
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- 392 students
- 16 lessons (3h 3m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
