Minimalist Branding and Stationery Design
Choosing the Font
A course by Open Studio , Designers
About the video: Choosing the Font
Overview
“Do you dare to let your creativity fly? In this lesson, you will learn how to create visual interest through typefaces (combinations and placement) and how to choose them correctly. ”
In this video lesson Open Studio addresses the topic: Choosing the Font, which is part of the Domestika online course: Minimalist Branding and Stationery Design. Learn how to create the visual identity of a retail brand and a corporate brand, designing stationery with a minimalist style.
Partial transcription of the video
“Choose the font In this lesson we will see the choice of fonts. One of the stages we enjoyed the most in the studio is to investigate and test new fonts, create compositions that inspire and communicate the brand message. Make it readable and generate visual interest it is essential for us. Let's see. If we talk about a minimalist brand Typography is one of the elements of the highest hierarchy within it. From the typography we project the aesthetic tone of the brand, if it will be a playful, soft, urban or elegant brand, for example. Weights can also be defined through typography. How many...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Branding and Stationery Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Stationery Design

Open Studio
A course by Open Studio
Chiara Stoll and Pierina Milachay are the designers and creators of Aina Studio, a studio specialising in branding for minimalist and boutique brands.
They have been able to collaborate with architecture, photography and design studios, with restaurants and cafés, and with different brands such as SONAR Audio Premium, Olivos del Perú and AKANA ATELIER. Currently, they continue to carry out naming, brand expression, visual identity, branding, packaging and art direction projects.
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- 578 students
- 15 lessons (1h 33m)
- 30 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever