Minimalist Branding and Stationery Design
A course by Open StudioDesigners
A course by Open Studio, Designers
Learn how to create the visual identity of a retail brand and a corporate brand, designing stationery with a minimalist style
The work of Chiara Stoll and Pierina Milachay, founders and creative directors of Aina Studio, consists of creating consistent brands with a story to tell. Their process starts from the first conversation with the client to understand their world and formulate the first ideas that will seek a space to be projected.
Communicating through shapes, colours and typography is an enriching experience that adds value and generates an emotional connection with the end user. In this online course, the teachers will teach you how to design minimalist graphic pieces that generate a brand experience with intention and a human approach.
What will you learn in this online course?
15 lessons & 30 downloads
Corporate and Retail Stationery: Main Differences
3 minutes, 31 seconds
Brand Briefing
6 minutes, 54 seconds
Product Analysis
3 minutes, 0 seconds
Creative Direction
4 minutes, 47 seconds
Brand Visual Style
9 minutes, 50 seconds
Flexible Visual Identity
3 minutes, 58 seconds
What's included in this course?
You will start the course by getting to know Chiara and Pierina, their philosophy, style and influences. You will also discover the methodology behind Aina Studio.
You will continue with the differences between corporate and retail stationery. You will delve into the development of a brand profile and the importance of detecting its needs in order to define the message to be communicated and the pieces to be produced.
With the basics established, you will begin the creative process. You'll see inspirational tools when thinking about the concept, you'll land your ideas and you'll understand what a flexible visual identity is, how it works and its composition.
Later, you will work on creating optical interest with typographies, you will analyse the colour parameters to project the brand concept and choose the appropriate chromaticism. You will also define the formats for the graphic pieces and get down to work on your creation.
You will do readability tests and check that everything is in order so that, finally, you will structure your presentation and take a look at an example of the teachers that will serve as a guide for future projects.
What is this course's project?
You will design stationery pieces of different formats for a retail brand and a corporate brand.
Who is this online course for?
People with an interest in graphic design and creative professionals who want to learn how to develop minimalist brands.
Requirements and materials
To take this course, you will need basic knowledge of graphic design and Adobe Illustrator and Photoshop. In addition, you will need to have materials such as pencil, paper and your computer with these programmes installed.
Reviews
- 2 months ago
Good!
- 1 year ago
Es un curso sumamente didáctico, las diseñadoras son claras en los conceptos que exponen y sus referencias son concretas y muy explicativas. Los recursos adicionales sirven perfectamente como guías claras para trabajar en el proyecto propio.
Le doy un 10 de 10 a este curso.
- 2 years ago
ME GUSTA!
- 2 years ago
me encantó!
- 2 years ago
MUY BUENO
They have been able to collaborate with architecture, photography and design studios, with restaurants and cafés, and with different brands such as SONAR Audio Premium, Olivos del Perú and AKANA ATELIER. Currently, they continue to carry out naming, brand expression, visual identity, branding, packaging and art direction projects.
Content
- U1
Introduction
- About Us
- Influences
- U2
Brand and Project Analysis
- Corporate and Retail Stationery: Main Differences
- Brand Briefing
- Product Analysis
- U3
Creative Process
- Creative Direction
- Brand Visual Style
- Flexible Visual Identity
- U4
Creation of Graphic Pieces
- Choosing the Font
- Exploring Color
- Production of Graphic Pieces 1
- Production of Graphic Pieces 2
- Readability Tests
- U5
Final Presentation of the Project
- Final Delivery
- Final Environment Presentation
- FP
Final project
- Minimalist Branding and Stationery Design
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
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Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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FAQs
Yes, this course is designed for people with intermediate graphic design skills who want to specialize in branding, minimalist visual identity, and professional stationery creation for independent brands.
Basic graphic design knowledge and familiarity with programs like Illustrator are recommended. An interest in branding, visual identity, and creative conceptualization is also helpful.
You’ll learn how to conceptualize and design minimalist visual identities, create professional stationery, develop mood boards, select fonts and colors, and craft coherent, appealing visual presentations for brands.
The course focuses on building consistent, minimalist, and flexible visual identities by applying principles of authenticity, visual storytelling, and strategic conceptualization for independent brands or boutique projects.
Yes, the course covers designing corporate and retail stationery, including business cards, letterheads, folders, labels, packaging, and stickers, all with a minimalist and professional approach.
Yes, you’ll learn how to develop and analyze creative briefs, identify target audiences, conduct benchmarking, and gather key information to conceptualize brand identity.
The course emphasizes inspiration from nature, art, and architecture, encouraging the use of organic and aesthetic references to enrich brand identity and storytelling.