Minimalist Branding and Stationery Design
Brand Briefing
A course by Open Studio , Designers
About the video: Brand Briefing
Overview
“Now you will learn to develop the brand profile, identify the needs of the project and the message you want to communicate to your potential clients. In this lesson, we will identify your direct competitors and explain how to create a difference between them. ”
In this video lesson Open Studio addresses the topic: Brand Briefing, which is part of the Domestika online course: Minimalist Branding and Stationery Design. Learn how to create the visual identity of a retail brand and a corporate brand, designing stationery with a minimalist style.
Partial transcription of the video
“Brand briefing In this lesson we will talk about brand analysis and the briefing of the project. We will explain how to develop a brand brief in order to identify the needs of the project and the message you want to communicate to your potential customers. For us, brand analysis and understanding They start from the first meeting with the client. In this first contact it is important to listen and tell us the whole story of your brand, Where did the idea for the project come from? what were his motivations and how he sees himself five or ten years from now. In that meeting it is also import...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Branding and Stationery Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Stationery Design

Open Studio
A course by Open Studio
Chiara Stoll and Pierina Milachay are the designers and creators of Aina Studio, a studio specialising in branding for minimalist and boutique brands.
They have been able to collaborate with architecture, photography and design studios, with restaurants and cafés, and with different brands such as SONAR Audio Premium, Olivos del Perú and AKANA ATELIER. Currently, they continue to carry out naming, brand expression, visual identity, branding, packaging and art direction projects.
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- 581 students
- 15 lessons (1h 33m)
- 30 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever