Minimalist Branding and Stationery Design
Flexible Visual Identity
A course by Open Studio , Designers
About the video: Flexible Visual Identity
Overview
“Do you want to know what a flexible visual identity is? In this lesson, we will explain it to you and, in addition, we will delve into how it works and what are the elements that make it up. ”
In this video lesson Open Studio addresses the topic: Flexible Visual Identity, which is part of the Domestika online course: Minimalist Branding and Stationery Design. Learn how to create the visual identity of a retail brand and a corporate brand, designing stationery with a minimalist style.
Partial transcription of the video
“flexible visual identity In this lesson we will explain what a flexible visual identity is and what are the elements that compose it. A flexible visual identity It means that it does not focus on or depend solely on the logo. The brand communicates from all its graphic elements. These have similar hierarchies and are related to each other. Some elements that make up a flexible visual identity are the following. monograms, icons, illustrations, seals, photography Style, typographic style, textures, pattern design and layouts. In the case of Environment, we decided to focus in the typography ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Branding and Stationery Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Stationery Design

Open Studio
A course by Open Studio
Chiara Stoll and Pierina Milachay are the designers and creators of Aina Studio, a studio specialising in branding for minimalist and boutique brands.
They have been able to collaborate with architecture, photography and design studios, with restaurants and cafés, and with different brands such as SONAR Audio Premium, Olivos del Perú and AKANA ATELIER. Currently, they continue to carry out naming, brand expression, visual identity, branding, packaging and art direction projects.
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- 580 students
- 15 lessons (1h 33m)
- 30 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever