Minimalist Branding and Stationery Design
Creative Direction
A course by Open Studio , Designers
About the video: Creative Direction
Overview
“In this lesson, we will teach you some tools that help us when creating a brand concept. We will also talk to you about how to find inspiration and achieve a strong brand concept. ”
In this video lesson Open Studio addresses the topic: Creative Direction, which is part of the Domestika online course: Minimalist Branding and Stationery Design. Learn how to create the visual identity of a retail brand and a corporate brand, designing stationery with a minimalist style.
Partial transcription of the video
“creative direction The security of a project begins with a solid brand concept. words tell stories and our focus will always be to captivate our client through them. We must tell a story, the story of the brand, transmit sensations and project its personality. The brand concept must be reflected in all the graphic pieces that we are going to design. For this it is essential to keep in mind at all times the brief of the brand that you developed together with your client. In this way you will always have a clear guide where you want to go with the concept and how to achieve it. Umberto Eco, a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Branding and Stationery Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Stationery Design

Open Studio
A course by Open Studio
Chiara Stoll and Pierina Milachay are the designers and creators of Aina Studio, a studio specialising in branding for minimalist and boutique brands.
They have been able to collaborate with architecture, photography and design studios, with restaurants and cafés, and with different brands such as SONAR Audio Premium, Olivos del Perú and AKANA ATELIER. Currently, they continue to carry out naming, brand expression, visual identity, branding, packaging and art direction projects.
- 100% positive reviews (12)
- 581 students
- 15 lessons (1h 33m)
- 30 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever