Writing a Winning Proposal: Land Your Dream Clients

A course by Ilise Benun
Entrepreneur, Business Coach and Author. Savannah, United States.
Joined July 2021
, Entrepreneur, Business Coach and Author

Learn to tailor your business proposals to your dream clients and stand out from the competition with a simple yet invincible strategy

  • 100% positive reviews (35)
  • 1022 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn to tailor your business proposals to your dream clients and stand out from the competition with a simple yet invincible strategy



  • 100% positive reviews (35)
  • 1022 students
  • 15 lessons (2h 25m)
  • 20 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Pitching a great idea is best done with a solid strategy to support it. Entrepreneur and business coach Ilise Benun has been helping creative professionals sell their ideas for over three decades. With a number of published books like The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing under her belt, she’s here to teach you how to write a winning proposal and land your dream clients.

In this course, she takes you step by step through her proven strategy to identify the right prospects, how to angle, write, and pitch your proposal, and everything in between. Are you ready to get your projects off the ground?

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The Proposal Oreo Strategy
  • U3
    U3. Cookie #1 The Qualifying Conversation
  • U4
    U4. The Cream in Between: Your Proposal
  • U5
    U5. Cookie #2 Sharing Your Proposal
  • FP
    FP Final project
View details

Begin by hearing Ilise’s inspiring story about how her business has thrived over the last three decades, learning from her mistakes along the way. Learn about some of the people who have inspired her and influenced her throughout the years.

Delve into Ilise’s key ingredient for strategic proposal writing: The Oreo Strategy. She takes you through the different layers of the strategy before discussing the 10 most common mistakes when writing a proposal. Then learn how to choose the right prospects to write a proposal for.

Move onto the first tough cookie to crack: having the qualifying conversation with potential clients to decide if they’re right for you. Ilise shows you how to demonstrate your value to stand out when competing for a project, and how to lead the money conversation with clients with confidence and ease. With a good understanding of how to turn prospects into clients, deepen your knowledge of how to market your services.

Time to put theory into practice by writing the proposal document itself. Start by calculating and deciding on your hourly rate. Ilise guides you through the numbers before sharing with you the 10 essential elements your proposal needs. Hear the best practices when writing a proposal, and get an overview of tone, design, and length.

Next is the trickiest, yet most rewarding part: sharing your proposal. Learn how to present your project idea and how to present compelling arguments. Hear about the best practices for following up your proposal, and the next steps for when it has been chosen.

What is this course's project?

Write a winning proposal for a project using The Oreo Strategy.

Who is this online course for?

This course is ideal for any entrepreneur or creative professional seeking to build a thriving business or land a project.

Requirements and materials

No previous experience is required.

To take this course, all you need is a pen, paper, and inspiration to pitch your project successfully.


Reviews

1022 Students
35 Reviews
100% Positive ratings

Ilise Benun

A course by Ilise Benun

Teacher Plus
Entrepreneur, Business Coach and Author

Ilise Benun is an American author, business owner and coach. After being fired from her job over 30 years ago, Ilise knew she was destined to be her own boss. In 1988, she started her own business, and since then, she has been coaching creatives on the business side of things, from conducting marketing workshops for art schools to working with trade organizations that cater to creative professionals.

Ilise has written seven books, including The Creative Professional’s Guide to Money and The Designer’s Guide to Marketing and Pricing. She hosts two podcasts, Marketing Mentor Podcast and HOW Design Live Podcast; and is lead author for The Marketing Mix Blog and the Creative Freelancer Blog. Her work has been featured in Toronto Globe and Mail, Crains New York Business, Working Woman, The New York Times, The Washington Post, The Denver Post and more.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    The Proposal Oreo Strategy

    • The Proposal Oreo
    • Don’t Make These 10 Mistakes with Your Proposal
    • Decision Time: Should You Make the Proposal?
  • U3

    Cookie #1 The Qualifying Conversation

    • Essential Questions for Your Prospects
    • How to Demonstrate Your Value
    • How to Lead the Money Conversation
    • Meet a Successful Writer and Brand Advisor
  • U4

    The Cream in Between: Your Proposal

    • How to Profitably Price Your Project
    • 10 Essential Elements in Your Proposal
    • Best Practices for Winning Proposals
  • U5

    Cookie #2 Sharing Your Proposal

    • Presenting Your Proposal
    • How to Follow Up Your Proposal
    • You Won It! Now What?
  • FP

    Final project

    • Writing a Winning Proposal: Land Your Dream Clients

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, or a student of a Mentored course, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, or a student of a Mentored course, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Writing a Winning Proposal: Land Your Dream Clients. Marketing, and Business course by Ilise Benun

Writing a Winning Proposal: Land Your Dream Clients

A course by Ilise Benun
Entrepreneur, Business Coach and Author. Savannah, United States.
Joined July 2021
  • 100% positive reviews (35)
  • 1022 students