Introduction to Public Relations

Overview

“Next, I will show you the main differences between PR and marketing. Knowing them will help you correctly define your strategy and your communication objectives”

In this video lesson Raúl Martínez Tapia addresses the topic: Public Relations vs. Marketing, which is part of the Domestika online course: Introduction to Public Relations. Learn to create a press release that positions your brand and resonates with media outlets by investing only your time and creativity.

Partial transcription of the video

“public relations vs. marketing In this lesson I will teach you to distinguish the differences between PR and marketing, Because many times these two are often confused. As I told you before, there are tactics, such as social media events or activations, which can be very similar to those made within marketing, but the reality is that they have very different objectives. I will show you some examples below. The first of PR, for example, is to communicate milestones and achievements around your brand and your company. This to generate credibility, trust and reputation. We had already heard th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Public Relations

• Level: Beginner
• 100% positive reviews (24)
• 1114 students
• 4 units
• 13 lessons (1h 26m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Creative Consulting