Introduction to Public Relations

Overview

“Finally, I will give you some tips to pursue and achieve your KPIs, and know the results from the sending and dissemination of your content or press release.”

In this video lesson Raúl Martínez Tapia addresses the topic: Tracking and Monitoring, which is part of the Domestika online course: Introduction to Public Relations. Learn to create a press release that positions your brand and resonates with media outlets by investing only your time and creativity.

Partial transcription of the video

“Tracking and monitoring We have reached the end of our course and in this lesson we will talk about monitoring and tracking to have concentrated the results we obtained according to the sending of the release or press content, that is, any relevant number that can serve as a reference to improve in our next shipments. Before proceeding to the measurement of these results, I want to give you some additional tips that will help you when you submit your release or press content to the media. One: if your media list is small, I recommend you to make the personalized shipment, that is, send the ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Public Relations

• Level: Beginner
• 100% positive reviews (22)
• 931 students
• 4 units
• 13 lessons (1h 26m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Creative Consulting