Introduction to Public Relations

Introduction to Public Relations

“Thank you so much for joining me on this journey through public relations and brand communication. I hope you have learned a lot! Before finishing, I would like to remind you of the steps you must follow to complete and share your final project: Define the general objectives and select the means Decide and develop one or more general objectives for your brand, product or service. Then choose the media and indicate which Tier they belong to and why. You can categorize them according to your type of brand, service or product. Plan the release Plan your strategy for the release and don't forget to include the key KPIs and media for your brand. Also remember that there are many types of content. You can choose the one that best suits your brand, product or service.

Create your key messages Write key messages with general information. They will make the writing process much easier for you. These should be clear and attractive. Defines the title Decide on the title of your release and also choose if you are going to include introductory information or not depending on the type of release you are writing. Start typing Start writing! Remember to include the city from which it is written and the date if the communication requires it. Flow as you write the story you want to tell through your release or content. It is important that you take care of how you structure the information. Add hard facts where appropriate, as well as interesting or engaging information in strategic places. You can also work with lead magnets and add a call to action (or "call to action"). Finally, use the closing paragraph to reinforce a key message of your brand, product or service. Add the last details Remember that you must put "###" to indicate that the release ends, a boilerplate and a press contact (name, email and phone) at the end of your project.

### Boilerplate: information that includes basic data of an organization that is placed at the end of a press release. Press contact:

Share the stages of the process and the final result in the forum by clicking on "Create your project". I will stop by the forum when I can to see your progress, although I ask for your patience, since I also have to attend to my professional assignments. Meanwhile, I encourage you to see and comment on other projects. This way you will learn twice as much! See you soon! ”

Partial transcription of the video

“Final project We have come to the end of this course. Thank you very much for joining me. It has been an honor for me to pass on the knowledge that great leaders have shared with me throughout my career. To conclude, I want to give you some additional tips who personally have helped me a lot throughout this journey. Creativity, honesty and transparency when developing your communication content They are very important so you have this engagement with your key audience. An additional tip is constancy: the more content you develop, better you can position your key messages and write each of t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Public Relations

• Level: Beginner
• 100% positive reviews (22)
• 969 students
• 4 units
• 13 lessons (1h 26m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Creative Consulting