Introduction to Public Relations

Overview

“Now I will tell you about the general PR and communication goals for any brand. I will also help you define the communication objectives of your brand.”

In this video lesson Raúl Martínez Tapia addresses the topic: Public Relations Strategy: Objectives, which is part of the Domestika online course: Introduction to Public Relations. Learn to create a press release that positions your brand and resonates with media outlets by investing only your time and creativity.

Partial transcription of the video

“Public relations strategy: objectives In this lesson I will teach you how to define the objectives of your brand, both general and specific, for your communication strategy, but for this we must answer several questions. Do not stay with the first answer that comes to mind. I suggest you be answering again and again each of these questions until you have no doubt that this may be your ideal goal. Objective or objectives. We go with the first question. What do you want to get? What do you want to get that for? Where are you at this moment? How will you achieve it? Let's explain these four fi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Public Relations

• Level: Beginner
• 100% positive reviews (22)
• 931 students
• 4 units
• 13 lessons (1h 26m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Creative Consulting