Introduction to Public Relations

Overview

“In this lesson, you will learn about the great work of journalists and the problems they face in some countries in order to have empathy and establish a healthy and stable relationship with them.”

In this video lesson Raúl Martínez Tapia addresses the topic: Current Landscape and Practices, which is part of the Domestika online course: Introduction to Public Relations. Learn to create a press release that positions your brand and resonates with media outlets by investing only your time and creativity.

Partial transcription of the video

“Current landscape and practices In this lesson I will tell you of the panorama that currently exists among the media, not only in Latin America, but in the world. Some years ago, with all this change or digital migration, many media closed their doors because they were used to having income from the sale of its printed matter and advertising within the same newspapers or magazines, but, when migrating to digital, many did not have human resources or knowledge to be able to do it and they had to close their doors. Those who survived were those that they were able to make this adaptation to t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Public Relations

• Level: Beginner
• 100% positive reviews (22)
• 931 students
• 4 units
• 13 lessons (1h 26m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Creative Consulting