Introduction to Public Relations

Overview

“Next, I will explain how to identify the key messages of your brand, that is, the most important thing to communicate within your press content.”

In this video lesson Raúl Martínez Tapia addresses the topic: Key Messages, which is part of the Domestika online course: Introduction to Public Relations. Learn to create a press release that positions your brand and resonates with media outlets by investing only your time and creativity.

Partial transcription of the video

“key messages In this lesson I will guide you to develop your key messages which, as we saw before, are very important to keep within our press release. Let's start with what a key message is. It is a statement usually small, direct and impressive that repeats over and over again what you want to leave in the top of mind of the audience you are reaching. What should these key messages say? Basically general information about your brand, from values, mission, philosophy or something specific according to the moment of communication that we are working In this case, with my project we are work...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Public Relations

• Level: Beginner
• 100% positive reviews (22)
• 931 students
• 4 units
• 13 lessons (1h 26m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Creative Consulting