Conceptual Thinking for Advertising Campaigns
Final Outcome
A course by Keenon Daniels , Copywriter
Joined June 2021
About the video: Final Outcome
Overview
“We’ve made it! In this lesson, we’ll go through the final outcome of our journey into conceptual advertising. We’ll take a look at the finished artwork of our ideas and how they all connect to form a campaign with several touchpoints.”
In this video lesson Keenon Daniels addresses the topic: Final Outcome, which is part of the Domestika online course: Conceptual Thinking for Advertising Campaigns. Develop a powerful campaign from start to finish by learning how to think strategically and write captivating copy.
Partial transcription of the video
“Now it's my pleasure to show you the final outcome of the concepts that we presented earlier. In this lesson, I will go through The produced work that we have done how the campaigns came together, and how we connected all the dots throughout the entire campaign. Let's start with the JNB Mid Horse Race. If you remember in our SCAMP lesson, This is the final outcome of that scam. This is the key visual. for the J&B Met horse race theme, which encourages people to combine their styles. And this is what was depicted on web on social, street pole posters, point of sale in store. All of the diffe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Conceptual Thinking for Advertising Campaigns
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Category
Marketing & Business -
Areas
Advertising, Communication, Content Writing, Copywriting, Creativity, Marketing
Keenon Daniels
A course by Keenon Daniels
Keenon Daniels is a South African copywriter and conceptual thinker based in Sweden. As a child, he always enjoyed watching creative adverts on TV and went on to study copywriting at the AAA School of Advertising in Capetown. After graduating, he worked as an intern at one of South Africa's leading agencies at the time, The Jupiter Drawing Room. There he had the opportunity to work on real-world projects, one of which he won an award for.
Since then, Keenon has won multiple other creative awards, been a judge for the D&AD Awards, and worked in both local and global advertising agencies across two different continents. He currently works as part of an in-house creative team in a tech company. Throughout his career, he’s collaborated with well-known brands including Kia Motors, J&B Whiskey, Hyundai, adidas, Listerine, Schick razors, and more, helping them to communicate creative solutions that improve people’s daily lives.
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