Conceptual Thinking for Advertising Campaigns
About Me
A course by Keenon Daniels , Copywriter
Joined June 2021
About the video: About Me
Overview
“I'll start by telling you who I am and where I’m from, sharing some of my past experiences as an advertising copywriter.”
In this video lesson Keenon Daniels addresses the topic: About Me, which is part of the Domestika online course: Conceptual Thinking for Advertising Campaigns. Develop a powerful campaign from start to finish by learning how to think strategically and write captivating copy.
Partial transcription of the video
“About Me Hello, welcome. My name is Keenon Daniels. I am a copywriter and advertising professional. I come from the beautiful city of Cape Town in South Africa, but now I live in Stockholm, Sweden. Even as a kid, I can remember watching funny, interesting commercials, which impacted me at a very young age. When I had to choose something to study, I knew that I wanted to choose something in a creative field. I then studied copywriting at the AAA School of Advertising in Cape Town. When I finished my course, I received an internship at a prestigious advertising agency called The Jupiter Drawi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Conceptual Thinking for Advertising Campaigns
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Category
Marketing & Business -
Areas
Advertising, Communication, Content Writing, Copywriting, Creativity, Marketing
Keenon Daniels
A course by Keenon Daniels
Keenon Daniels is a South African copywriter and conceptual thinker based in Sweden. As a child, he always enjoyed watching creative adverts on TV and went on to study copywriting at the AAA School of Advertising in Capetown. After graduating, he worked as an intern at one of South Africa's leading agencies at the time, The Jupiter Drawing Room. There he had the opportunity to work on real-world projects, one of which he won an award for.
Since then, Keenon has won multiple other creative awards, been a judge for the D&AD Awards, and worked in both local and global advertising agencies across two different continents. He currently works as part of an in-house creative team in a tech company. Throughout his career, he’s collaborated with well-known brands including Kia Motors, J&B Whiskey, Hyundai, adidas, Listerine, Schick razors, and more, helping them to communicate creative solutions that improve people’s daily lives.
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