Conceptual Thinking for Advertising Campaigns
New Ideas and Opposite Thinking
A course by Keenon Daniels , Copywriter
Joined June 2021
About the video: New Ideas and Opposite Thinking
Overview
“Here, we’ll take a look at a couple of techniques you could use to come up with creative ideas. Try not to look at examples of award-winning ad campaigns either online or in books. This might blunt your thinking or it could lead to plagiarism. You must rely on your own original thinking.”
In this video lesson Keenon Daniels addresses the topic: New Ideas and Opposite Thinking, which is part of the Domestika online course: Conceptual Thinking for Advertising Campaigns. Develop a powerful campaign from start to finish by learning how to think strategically and write captivating copy.
Partial transcription of the video
“New Ideas and Opposite Thinking As I mentioned before, coming up with ideas is one of the most difficult things in the whole world. In this lesson, I will take you through a way to look for ideas and show you some techniques to stimulate your brain to help you when conceptualizing. I'll also take you through how to apply opposite thinking as a technique for coming up with ideas and show you a few other stimulators. Where do you find ideas? The best way to find ideas is through experience and environment. It's not beneficial to go on the internet, for example, or scroll through TikTok or You...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Conceptual Thinking for Advertising Campaigns
-
Category
Marketing & Business -
Areas
Advertising, Communication, Content Writing, Copywriting, Creativity, Marketing
Keenon Daniels
A course by Keenon Daniels
Keenon Daniels is a South African copywriter and conceptual thinker based in Sweden. As a child, he always enjoyed watching creative adverts on TV and went on to study copywriting at the AAA School of Advertising in Capetown. After graduating, he worked as an intern at one of South Africa's leading agencies at the time, The Jupiter Drawing Room. There he had the opportunity to work on real-world projects, one of which he won an award for.
Since then, Keenon has won multiple other creative awards, been a judge for the D&AD Awards, and worked in both local and global advertising agencies across two different continents. He currently works as part of an in-house creative team in a tech company. Throughout his career, he’s collaborated with well-known brands including Kia Motors, J&B Whiskey, Hyundai, adidas, Listerine, Schick razors, and more, helping them to communicate creative solutions that improve people’s daily lives.
- 100% positive reviews (71)
- 2,637 students
- 15 lessons (2h 54m)
- 29 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
