Conceptual Thinking for Advertising Campaigns
Brainstorming and Mind Maps
A course by Keenon Daniels , Copywriter
Joined June 2021
About the video: Brainstorming and Mind Maps
Overview
“We'll now move on to the brainstorming section of this course. Everyone has different methods of coming up with ideas and stimulating one’s thinking, so only view my methods as one example. It’s important to remember not to limit yourself or self-edit at this point – that comes later. Let ideas and thought flow as they naturally do.”
In this video lesson Keenon Daniels addresses the topic: Brainstorming and Mind Maps, which is part of the Domestika online course: Conceptual Thinking for Advertising Campaigns. Develop a powerful campaign from start to finish by learning how to think strategically and write captivating copy.
Partial transcription of the video
“Brainstorming and Mind Maps Now we come to the bread-and-butter part of this whole thing, which is the brainstorming part. This is where you'll earn your money. Brainstorming is the hardest thing in the whole world. It is so difficult to sit in a room with someone or even by yourself and stare into space and think of ideas and things to say. Often you will come up with nonsense. That's ok, it's part and parcel of the whole process. You will come up with your first ideas, which we call first-based ideas. Those ideas tend to be on the obvious side. That's ok as well. When you start brainstorm...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Conceptual Thinking for Advertising Campaigns
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Category
Marketing & Business -
Areas
Advertising, Communication, Content Writing, Copywriting, Creativity, Marketing
Keenon Daniels
A course by Keenon Daniels
Keenon Daniels is a South African copywriter and conceptual thinker based in Sweden. As a child, he always enjoyed watching creative adverts on TV and went on to study copywriting at the AAA School of Advertising in Capetown. After graduating, he worked as an intern at one of South Africa's leading agencies at the time, The Jupiter Drawing Room. There he had the opportunity to work on real-world projects, one of which he won an award for.
Since then, Keenon has won multiple other creative awards, been a judge for the D&AD Awards, and worked in both local and global advertising agencies across two different continents. He currently works as part of an in-house creative team in a tech company. Throughout his career, he’s collaborated with well-known brands including Kia Motors, J&B Whiskey, Hyundai, adidas, Listerine, Schick razors, and more, helping them to communicate creative solutions that improve people’s daily lives.
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