Conceptual Thinking for Advertising Campaigns
Influences
A course by Keenon Daniels , Copywriter
Joined June 2021
About the video: Influences
Overview
“Let’s take a look at who’s influenced me in some way and what I’ve learned from them. I believe inspiration works the way love or friendship does. It just finds you. It just happens.”
In this video lesson Keenon Daniels addresses the topic: Influences, which is part of the Domestika online course: Conceptual Thinking for Advertising Campaigns. Develop a powerful campaign from start to finish by learning how to think strategically and write captivating copy.
Partial transcription of the video
“Influences In this lesson, I'll take you through some of the major influences that have impacted me throughout my life and career. Some of which you might think are a little obscure, some of which you might think are relevant, but these are all the people that have influenced my thinking and my work. One of my main influences might seem to you as not relevant to a course in conceptual thinking and advertising, but I'll show you why it is relevant to this course and why it was an influence for me. Muhammad Ali, as you know, was an icon, a tremendous boxer, a humanitarian, a poet. He was many...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Conceptual Thinking for Advertising Campaigns
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Category
Marketing & Business -
Areas
Advertising, Communication, Content Writing, Copywriting, Creativity, Marketing
Keenon Daniels
A course by Keenon Daniels
Keenon Daniels is a South African copywriter and conceptual thinker based in Sweden. As a child, he always enjoyed watching creative adverts on TV and went on to study copywriting at the AAA School of Advertising in Capetown. After graduating, he worked as an intern at one of South Africa's leading agencies at the time, The Jupiter Drawing Room. There he had the opportunity to work on real-world projects, one of which he won an award for.
Since then, Keenon has won multiple other creative awards, been a judge for the D&AD Awards, and worked in both local and global advertising agencies across two different continents. He currently works as part of an in-house creative team in a tech company. Throughout his career, he’s collaborated with well-known brands including Kia Motors, J&B Whiskey, Hyundai, adidas, Listerine, Schick razors, and more, helping them to communicate creative solutions that improve people’s daily lives.
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