Logo Creation: Tailoring the Essence of your Brand

Overview

“Framing and finishing your best version. Here are some tips on how to work with composition, colors and vectorization in Illustrator.”

In this video lesson Breno Bitencourt addresses the topic: Vectorizing the logo, which is part of the Domestika online course: Logo Creation: Tailoring the Essence of your Brand. Master logo design with this course: learn fundamental principles, creative strategies and project scope definition..

Partial transcription of the video

“O vectorization process materializes the logo and concept worked on so far. At this stage, I will use Illustrator to transform the previous illustration into a vector. This allows for a wider application of the logo. Now that we have the entire development of the concept, it's up to you to select which one do you think best expresses the brand essence. In this case, I ended up arriving together with the client to this idea. I like, of course, of exchange information with the client throughout the project, because it saves you from redoing a lot of things, of you taking routes that may not b...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo Creation: Tailoring the Essence of your Brand

• Level: Beginner
• 100% positive reviews (9)
• 543 students
• 4 units
• 13 lessons (1h 42m)
• 5 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Graphic Design, Logo Design