Logo Creation: Tailoring the Essence of your Brand
Structuring and planning
A course by Breno Bitencourt , Logo Designer
About the video: Structuring and planning
Overview
“Learn how to structure, define strategies, objectives and basic conditions of the project ”
In this video lesson Breno Bitencourt addresses the topic: Structuring and planning, which is part of the Domestika online course: Logo Creation: Tailoring the Essence of your Brand. Master logo design with this course: learn fundamental principles, creative strategies and project scope definition..
Partial transcription of the video
“With the brief comes the demand, but before you start creating, I need to understand more about the client and their area of expertise before starting to develop the concepts. Let's go? Notes Notes Notes So, it's cool that you wrote it anyway, everything messy and the way that comes to mind, and eventually there will also be some images, some scenes, some things that at that moment for you represented what she was telling you, the client in this case. From a technical aspect, I would say that this logo has to be composed of an icon and the typography. Why? It has to do with the nature of th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Creation: Tailoring the Essence of your Brand
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design

Breno Bitencourt
A course by Breno Bitencourt
Breno Bitencourt is a designer specializing in logo creation, with a degree in Design from UNESP.
Throughout his career, he has collaborated with a wide variety of clients from different sectors, including publishing, technology projects, and artists.
Breno is known for his ability to capture the essence of each brand and reflect it in his designs, always striving for a balance between creativity and functionality.
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- 543 students
- 13 lessons (1h 42m)
- 23 additional resources (5 files)
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- Audio: Portuguese, English
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- Level: Beginner
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