Logo Creation: Tailoring the Essence of your Brand

Overview

“From complex to simple, the process of symbolic synthesis in logo design (creating the symbolic map and framework). ”

In this video lesson Breno Bitencourt addresses the topic: Looking for references , which is part of the Domestika online course: Logo Creation: Tailoring the Essence of your Brand. Master logo design with this course: learn fundamental principles, creative strategies and project scope definition..

Partial transcription of the video

“At this stage of the process, We will bring together all the references that suit the project in one place. This will help me better understand the concepts behind the brand and show some design possibilities. In this search for references, I'm using a free tool here, which is Miro.com. Just log in with your Gmail or something similar and create one picture here, well simple. Of course, you don't need to use Miro or a digital tool to do this search, but I encourage it, because it is very simple to do. There are the models ready there, if you want, but I like to do it from scratch. We will b...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo Creation: Tailoring the Essence of your Brand

• Level: Beginner
• 100% positive reviews (9)
• 543 students
• 4 units
• 13 lessons (1h 42m)
• 5 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Graphic Design, Logo Design