Logo Creation: Tailoring the Essence of your Brand

Overview

“Putting in relation the indexes, affects and the power of gestures in creation. The construction of the symbol. ”

In this video lesson Breno Bitencourt addresses the topic: Creating the first compositions , which is part of the Domestika online course: Logo Creation: Tailoring the Essence of your Brand. Master logo design with this course: learn fundamental principles, creative strategies and project scope definition..

Partial transcription of the video

“The time has come to put everything on paper. In the previous stage, I already absorbed many references and now I can develop them and compose new ideas. My process is very simple. Involves a mechanical pencil or pencil and a blank page that I will use to develop ideas. It's very easy to get lost in the possibilities of a blank page. That's why I like to structure spaces before starting to develop ideas. I like to make cells of different sizes, more or less in the format that I imagine the final logo will be. In the case of this logo, I opted for more oval shapes, given the organic characte...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo Creation: Tailoring the Essence of your Brand

• Level: Beginner
• 100% positive reviews (9)
• 544 students
• 4 units
• 13 lessons (1h 42m)
• 5 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Graphic Design, Logo Design