Logo Creation: Tailoring the Essence of your Brand

Overview

“Learn about the structure, principles and basic elements on which a good logo is built (name, segment, symbol, typography, indexes and signs). ”

In this video lesson Breno Bitencourt addresses the topic: What makes a logo?, which is part of the Domestika online course: Logo Creation: Tailoring the Essence of your Brand. Master logo design with this course: learn fundamental principles, creative strategies and project scope definition..

Partial transcription of the video

“To the Throughout this course, you will accompany me in creating a logo from scratch, thinking from conception, through development, until dissemination and publication. As a final project for the course, I'm going to create a logo for a coffee brand that is launching on the market, and therefore, I need to find its essence. By accompanying me on this project, you will be able to understand the fundamental principles of logo creation, in addition to other strategies to stimulate the creative process of symbolization. The idea is that you apply the learning from this course to a project that...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo Creation: Tailoring the Essence of your Brand

• Level: Beginner
• 100% positive reviews (9)
• 543 students
• 4 units
• 13 lessons (1h 42m)
• 5 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Graphic Design, Logo Design