Logo Creation: Tailoring the Essence of your Brand

Overview

“Understand the purpose of the briefing, the importance of developing good questions and meeting with the client, reading acumen and the role of articulating content at this stage. ”

In this video lesson Breno Bitencourt addresses the topic: Briefing: exploring the content, which is part of the Domestika online course: Logo Creation: Tailoring the Essence of your Brand. Master logo design with this course: learn fundamental principles, creative strategies and project scope definition..

Partial transcription of the video

“O briefing is where it all starts. It is the main way we have to find the fundamental characteristic of a good logo, its essence. It is the first means of contact with the customer and, consequently, with your project. Some briefing models are essentially written. I prefer to have personal contact with the client. It is common to use a written formula to capture the information in the briefing. When the client writes the information in the briefing, he ends up acting a lot and making up some information. AND, eventually, listen to the client speak and have a perception of their facial expre...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Logo Creation: Tailoring the Essence of your Brand

• Level: Beginner
• 100% positive reviews (9)
• 543 students
• 4 units
• 13 lessons (1h 42m)
• 5 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Graphic Design, Logo Design