Content Marketing: From Planning to Execution
A course by Gustavo Miller, Digital Marketing Specialist and Journalist
Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch
Creating relevant publications and maintaining long-term consistency is a worthy challenge in a fast-moving world of information like the internet. Digital marketing specialist Gustavo Miller, the brains behind content for brands like Red Bull, TV Globo, and Shopify, shares his method and the secrets he's learned throughout his career to make your publications stand the test of time.
In this course, learn to create relevant content from scratch to increase the online visibility of your brand or business. Gustavo shows you how to find your voice with storytelling techniques, define your audience, and create a meticulous publication calendar.
What will you learn in this online course?
15 lessons & 20 downloads
What's included in this course?
Start the course by hearing a little about Gustavo's background and how he discovered the best storytelling medium around: content marketing. He also talks about his biggest influences and his career-defining works.
Gustavo explains what content marketing entails and how to employ a content strategy using the ""three Hs."" Next, learn how to find your tone of voice as well as define your identity and brand values.
After settling on a strategy, dive headfirst into content creation by selecting the best channels and platforms for your brand. Then Gustavo teaches you techniques for creating exclusive content, whether trending or atemporal, as well as SEO strategies for increasing organic traffic on your pages.
Wrap up the course putting all this into practice by organizing a publication calendar and hearing some final tips on additional indispensable tools. Also learn to evaluate your results by analyzing metrics and data.
- 99% positive reviews (134)
- 5,334 students
- 15 lessons (3h 42m)
- 20 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Spanish (Latam), French, Italian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Choose your preferred online platform and prepare a calendar of publications to help you roll out your content as smoothly as possible, always taking into account your brand's tone of voice.
Projects by course students
Who is this online course for?
Anyone interested in storytelling who wants to learn digital marketing strategies.
Requirements and materials
In terms of materials, all your need is a computer with internet access.
Reviews
Gustavo Miller
A course by Gustavo Miller
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
Content
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U1
Introduction
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Presentation
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Influences
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U2
structuring
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What is content marketing?
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The 3 Hs Strategy
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Finding your voice (and audience?) 1
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Finding your voice (and audience?) 2
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entering the funnel
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U3
Exploration
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What platform do I go with?
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101 reasons to make content that makes your finger stop
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From viral to timeless
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Maybe do live!
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U4
Organization
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A content calendar to call your own
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Tools to do well
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Chatting and interacting with your audience
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How to measure success?
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FP
Final project
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Content Marketing: From Planning to Execution
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This is an intermediate-level course recommended for those with basic knowledge of digital marketing or content creation. You don’t need to be an expert, but some prior experience will help you get the most out of the hands-on lessons.
It’s best to have a basic understanding of social media, be comfortable with digital tools, and have some introductory marketing knowledge. The course covers intermediate concepts and practical strategies, so having content creation experience is helpful.
You’ll learn how to plan content, craft engaging stories, define brand voice, analyze metrics, segment your audience, adapt formats for social media, and boost results using storytelling and marketing funnels.
An editorial calendar helps organize and schedule content to ensure consistency, align with key dates, and maintain regular posting, making it easier to track strategies and keep your audience engaged.
The course teaches you how to create texts, videos, carousels, live streams, newsletters, stories, evergreen and viral content, and how to adapt materials for Instagram, LinkedIn, TikTok, Pinterest, and SEO-friendly blogs.
Yes, the course shows you how to use tools like Google Analytics, Facebook Insights, and spreadsheets to measure engagement, reach, bounce rates, session duration, and identify key indicators for each content type.
Storytelling humanizes your brand, builds emotional connections, and makes your content more memorable, leading to higher engagement, retention, and audience identification with your message.
Excelente curso. Lo recomiendo al 1.000%. Yo no tenía idea de marketing de contenido y este curso me ha abierto las puertas para seguir con el tema. Gracias, Gustavo.
O curso é voltado à iniciação em marketing de conteúdo e reflete a realidade da época em que foi gravado, em 2021. Apesar das constantes atualizações dos algoritmos e das redes sociais, o conteúdo ainda serve como uma ótima base estratégica. O professor Gustavo Miller é didático, explica de forma clara e objetiva, e os materiais de apoio são úteis. Estou no penúltimo módulo e tenho gostado bastante da didática apresentada, não me arrependo da minha compra e recomendo.
Si no tienes ni idea de cómo empezar en contenido de redes sociales, éste curso te enseña a tener una estrategia más clara para hacerlo.
Es un curso práctico y super fácil de entender, y en cada unidad tienes tareas para subir al foro, que hace que lo que aprendes lo pongas en acción, así pasas al entendimiento total y lo puedas aplicar a lo que desees en tus propios proyectos
recomendo bastante! dá um bom high-level!