Digital Marketing Plan for Your Business
The Campaign
A course by Madeca Palacios , Digital Marketing Specialist
Joined April 2020
About the video: The Campaign
Overview
“To carry out a digital campaign, not only is a piece of content made, but you must also distribute this content strategically. It is here that we will put the Avinash model into practice.”
In this video lesson Madeca Palacios addresses the topic: The Campaign, which is part of the Domestika online course: Digital Marketing Plan for Your Business. Explore the tools needed to create an effective digital marketing plan for your business and launch your first campaign.
Partial transcription of the video
“Finally. the last lesson arrives. We will now focus on developing our digital campaign. To create an effective campaign. we must first identify its clear objective and then determine who our targeted audience truly is. ensuring a precise and impactful approach. Third. how long will it last? Fourth. what's the challenge? What's our creative concept? We'll apply the Avinash model and then see how the digital landing will be executed. Next. we'll establish the KPIs for this campaign. and we'll finalize the schedule and budget. Our campaign will incorporate every aspect we've discussed so far. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing Plan for Your Business
-
Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, SEO, Social Media

Madeca Palacios
A course by Madeca Palacios
Madeca Palacios is a digital marketing specialist and cofounder of Podit, a podcast producer for creators and businesses. Her passion for marketing grew out of her curiosity for understanding consumers and what motivates them to purchase a product or service.
She has developed digital strategies for major brands like KFC, Unilever, and L’Oréal Paris.
- 100% positive reviews (83)
- 3,807 students
- 14 lessons (1h 36m)
- 22 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas