Digital Marketing Plan for Your Business
Specialized and Communication Platforms
A course by Madeca Palacios , Digital Marketing Specialist
Joined April 2020
About the video: Specialized and Communication Platforms
Overview
“Users increasingly want to be closer to business. Here I will teach you how to take better advantage of communication tools like WhatsApp. I will also introduce you to some specialized platforms.”
In this video lesson Madeca Palacios addresses the topic: Specialized and Communication Platforms, which is part of the Domestika online course: Digital Marketing Plan for Your Business. Explore the tools needed to create an effective digital marketing plan for your business and launch your first campaign.
Partial transcription of the video
“Specialized and communication platforms Now let's talk about LinkedIn. LinkedIn This platform is quite focused on people who are professionals. Why should a business be on LinkedIn? The high conversion in B2B businesses is proof of this. What should we do so that our business perform well on that platform? One, we must make our entire profile of our company page is optimized and also optimize the profiles of our collaborators. At LinkedIn we don't work alone. but also with our internal public. On LinkedIn we must have a content strategy not only focus on the product. In fact, what works the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing Plan for Your Business
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, SEO, Social Media

Madeca Palacios
A course by Madeca Palacios
Madeca Palacios is a digital marketing specialist and cofounder of Podit, a podcast producer for creators and businesses. Her passion for marketing grew out of her curiosity for understanding consumers and what motivates them to purchase a product or service.
She has developed digital strategies for major brands like KFC, Unilever, and L’Oréal Paris.
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- 3,748 students
- 14 lessons (1h 36m)
- 22 additional resources (9 files)
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- Audio: Spanish
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- Level: Beginner
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