Digital Marketing Plan for Your Business

Overview

“In this lesson, we are going to explore in more detail the why of our business, which is also called "the purpose of the brand". In the ECA method, this corresponds to the "C" for Company. To do this, I'm going to explain the "Golden Circle" tool.”

In this video lesson Madeca Palacios addresses the topic: Establishing Your Brand, which is part of the Domestika online course: Digital Marketing Plan for Your Business. Explore the tools needed to create an effective digital marketing plan for your business and launch your first campaign.

Partial transcription of the video

“Establish your brand In this lesson we will continue with the ECA method. Now we will see the C of company. Here we are going to focus on brand purpose. To do this, we will use a tool called the golden circle. The golden circle or Golden Circle is a tool that will help us to better identify the reason for our business. This is important because we are going to add value to the idea what we have as a business and let's leave aside the functional aspect and focus on the emotional, on what is the real meaning what we want to convey with our brand. The golden circle is made up of three great ci...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Plan for Your Business

• Level: Beginner
• 100% positive reviews (83)
• 3748 students
• 5 units
• 14 lessons (1h 36m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, SEO, Social Media