Digital Marketing Plan for Your Business

Overview

“In this lesson, we are going to explore in more detail the why of our business, which is also called "the purpose of the brand". In the ECA method, this corresponds to the "C" for Company. To do this, I'm going to explain the "Golden Circle" tool.”

In this video lesson Madeca Palacios addresses the topic: Establishing Your Brand, which is part of the Domestika online course: Digital Marketing Plan for Your Business. Explore the tools needed to create an effective digital marketing plan for your business and launch your first campaign.

Partial transcription of the video

“Thanks. In this lesson. we will delve deeper into the ECA method. Specifically. we are focusing on the 'C' which stands for company. Our goal is to explore the brand's core purpose. To achieve this. we'll utilize a powerful tool known as the Golden Circle. The Golden Circle serves as a powerful tool for identifying and communicating the core purpose or "why" behind our business. Understanding this fundamental aspect is crucial as it enhances the perceived value of our enterprise by emphasizing its emotional appeal over mere functionality. functional. and emphasize the emotional aspect. focu...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Plan for Your Business

• Level: Beginner
• 100% positive reviews (83)
• 3807 students
• 5 units
• 14 lessons (1h 36m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, SEO, Social Media