Digital Marketing Plan for Your Business
Knowing Your Business
A course by Madeca Palacios , Digital Marketing Specialist
Joined April 2020
About the video: Knowing Your Business
Overview
“For the digital plan that I am going to create throughout this course, I am going to work with a fictitious brand called Domart. The first thing I will have to do is review the information I have about this business. I will then show you what my process is and I will explain what the ECA method is.”
In this video lesson Madeca Palacios addresses the topic: Knowing Your Business, which is part of the Domestika online course: Digital Marketing Plan for Your Business. Explore the tools needed to create an effective digital marketing plan for your business and launch your first campaign.
Partial transcription of the video
“know your business One of the first steps to be able to make a digital plan is to have the right resources. For this Domestika course, we will use a fictitious case and for this reason, we have created a brand called Domart. For this, I will present you what the brand is about, what your services are and the current business situation. In the first point we will see that Domart is a design studio focused on entrepreneurs, where they can solve any type of design experience. Then, at the level of services, we have that Domart solves brand experience, digital experience and spatial experience....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing Plan for Your Business
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, SEO, Social Media

Madeca Palacios
A course by Madeca Palacios
Madeca Palacios is a digital marketing specialist and cofounder of Podit, a podcast producer for creators and businesses. Her passion for marketing grew out of her curiosity for understanding consumers and what motivates them to purchase a product or service.
She has developed digital strategies for major brands like KFC, Unilever, and L’Oréal Paris.
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- 3,748 students
- 14 lessons (1h 36m)
- 22 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever