Digital Marketing Plan for Your Business
Content Strategy and Social Media Marketing
A course by Madeca Palacios , Digital Marketing Specialist
Joined April 2020
Joined April 2020
About the video: Content Strategy and Social Media Marketing
Overview
“To develop "Always On" (AON) content, we must establish a strategy based on our Buyer Persona and our brand purpose. In this way, we will be able to define the pillars that will help us promote our content on a day-to-day basis.”
In this video lesson Madeca Palacios addresses the topic: Content Strategy and Social Media Marketing, which is part of the Domestika online course: Digital Marketing Plan for Your Business. Explore the tools needed to create an effective digital marketing plan for your business and launch your first campaign.
Partial transcription of the video
“To discuss Content Strategy. we will start by talking about Always on Content. And here we will establish the content strategy that the brand will use over the next 6 months. To develop the content strategy. we will need information we have previously reviewed. In this scenario. the buyer persona and our objectives are key. Combining these insights will shape our brand's digital message. guiding our strategy and content creation. By crafting this message. we aim to establish content pillars. enhancing our digital organization. This will guide our strategy and content creation effectively. N...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing Plan for Your Business
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, SEO, Social Media
Madeca Palacios
A course by Madeca Palacios
Madeca Palacios is a digital marketing specialist and cofounder of Podit, a podcast producer for creators and businesses. Her passion for marketing grew out of her curiosity for understanding consumers and what motivates them to purchase a product or service.
She has developed digital strategies for major brands like KFC, Unilever, and L’Oréal Paris.
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- 14 lessons (1h 36m)
- 22 additional resources (9 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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