Digital Marketing Plan for Your Business

Overview

“Influencers have become a key resource for the marketing strategy of any business. Here you will learn how to identify an influencer and choose the one that is capable of yielding the best results for your goals.”

In this video lesson Madeca Palacios addresses the topic: Influencer Marketing, which is part of the Domestika online course: Digital Marketing Plan for Your Business. Explore the tools needed to create an effective digital marketing plan for your business and launch your first campaign.

Partial transcription of the video

“One of the main challenges for many businesses and large brands is their inability to select the right influencers. Now. we will discuss influencer marketing and how to choose effectively. I'll explain how to select us. Three crucial factors for assessing influencers are Reach. relevance. and Resonance. These guide your choice effectively. To measure this variable. we consider metrics like reach. followers. and interactions. The latter is for gauging their engagement effectively. Then we have relevance and we ask ourselves. Is this character significant to our audience? To assess this aspec...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Plan for Your Business

• Level: Beginner
• 100% positive reviews (83)
• 3808 students
• 5 units
• 14 lessons (1h 36m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, SEO, Social Media