Digital Marketing Plan for Your Business
The Goals of Your Digital Plan
A course by Madeca Palacios , Digital Marketing Specialist
Joined April 2020
About the video: The Goals of Your Digital Plan
Overview
“It's time to take action! I will explain how to define your objectives to know what steps to take in the digital world and I will teach you to differentiate these objectives to be more precise when solving them with the strategy.”
In this video lesson Madeca Palacios addresses the topic: The Goals of Your Digital Plan, which is part of the Domestika online course: Digital Marketing Plan for Your Business. Explore the tools needed to create an effective digital marketing plan for your business and launch your first campaign.
Partial transcription of the video
“In this lesson. we are going to take decisive action and finally start implementing our digital strategy. During the initial phase. you have already conducted a thorough benchmark analysis. gained insight into your brand's unique mission and values. and delved deep into understanding your target audience’s buyer personas. Now we're going to turn all that information into an actionable plan. but first. we need to establish clear objectives. These objectives must adhere to the SMART criteria: Specific. measurable. achievable. relevant. and Time-bound. By ensuring our goals are specific. we la...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing Plan for Your Business
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, SEO, Social Media

Madeca Palacios
A course by Madeca Palacios
Madeca Palacios is a digital marketing specialist and cofounder of Podit, a podcast producer for creators and businesses. Her passion for marketing grew out of her curiosity for understanding consumers and what motivates them to purchase a product or service.
She has developed digital strategies for major brands like KFC, Unilever, and L’Oréal Paris.
- 100% positive reviews (83)
- 3,807 students
- 14 lessons (1h 36m)
- 22 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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