Typography for Designers: Create Fonts for the Marketplace

Overview

“Let's take a moment to talk about the discipline's current understanding of typeface design for the retail marketplace.”

In this video lesson Thomas Jockin addresses the topic: Working in the Marketplace, which is part of the Domestika online course: Typography for Designers: Create Fonts for the Marketplace. Learn a simple yet effective research method to produce unique typefaces that communicate your vision.

Partial transcription of the video

“Working in the Marketplace In the last lesson, we went over client relationships. In this lesson, we'll go over the marketplace. The marketplace is a fascinating experience or environment to work with. For example, in MyFonts, there are over 130,000 fonts. It's such a huge marketplace with many possibilities of fonts available. The real question in those marketplaces is, how do you stand out? How can you succeed in a marketplace of so many other vendors or other products available? It's not just in type design. It's the same dynamic in music and books. Any kind of creative arts that's on a ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography for Designers: Create Fonts for the Marketplace

• Level: Beginner
• 100% positive reviews (16)
• 1161 students
• 4 units
• 12 lessons (1h 41m)
• 8 downloads

• Category

  Calligraphy & Typography

• Software

  Adobe Illustrator, Glyphs

• Areas

  Digital Marketing, E-commerce, Graphic Design, Typography, Typography Design