Typography for Designers: Create Fonts for the Marketplace

Test the Market

A course by Thomas Jockin , Typeface Designer

100% positive reviews (16)

1,161 students

Audio: English

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About the video: Test the Market

Overview

“Let me explain my systematic process to flesh out your design concept into a prototype font or typeface.”

In this video lesson Thomas Jockin addresses the topic: Test the Market, which is part of the Domestika online course: Typography for Designers: Create Fonts for the Marketplace. Learn a simple yet effective research method to produce unique typefaces that communicate your vision.

Partial transcription of the video

“Test the Market In this lesson, we'll go over a systematic process to convert your design concepts into a working prototype font. TEST THE MARKET How do you know which font brief you should invest in to flesh out into a whole project? We can test the market in three steps. First, build a prototype, then, we can share our progress on social media. Finally, we can look for opportunities to receive feedback on your work. The idea of a prototype is that you don't need to design the entire Hamburgefonstiv. It's that systematic approach that type designers do when developing their fonts at the pr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography for Designers: Create Fonts for the Marketplace

Level: Beginner
100% positive reviews (16)
1161 students
4 units
12 lessons (1h 41m)
8 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Glyphs
Areas
Digital Marketing, E-commerce, Graphic Design, Typography, Typography Design

Thomas Jockin

A course by Thomas Jockin

Teacher Plus

Typeface Designer

Thomas Jockin is a typeface designer based in Long Island, New York. He first knew he wanted to pursue typeface design after attending a typography course during his time studying at Parsons School of Design. Since then, he’s gone on to produce fonts that are available on platforms like Google Fonts and Adobe Fonts.

Thomas has worked with clients including Google, Express, Footlocker, and Michael Kors. He is also the founder of TypeThursday, a global community designed to help creatives improve their letterforms through monthly events. He hosts lectures at prestigious schools in the US and is the CEO of Readable Technologies, a tool that helps to detect dyslexia in children.