Typography for Designers: Create Fonts for the Marketplace
Drafting Your Brief
A course by Thomas Jockin , Typeface Designer
About the video: Drafting Your Brief
Overview
“Get excited because this is where we'll bring the last two lessons together. You will learn to incorporate your understanding of the three levels of fonts and the three levels of typefaces into your own font ideas.”
In this video lesson Thomas Jockin addresses the topic: Drafting Your Brief, which is part of the Domestika online course: Typography for Designers: Create Fonts for the Marketplace. Learn a simple yet effective research method to produce unique typefaces that communicate your vision.
Partial transcription of the video
“Drafting Your Brief Now, we'll bring together everything we've learned from the last two lessons into your brief. We've explored three levels of a font, three levels of a typeface. We'll incorporate them together into your design brief. You should've completed the tasks in units two and three, so you'll have a plenty of visual resources and initial directions to think about as we proceed in this lesson. In this lesson, we'll merge your visual resources to the model of bones, muscles and clothing that we learned from unit two about fonts. A word of advice, simplicity is your friend. You'll h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Designers: Create Fonts for the Marketplace
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Glyphs -
Areas
Digital Marketing, E-commerce, Graphic Design, Typography, Typography Design

Thomas Jockin
A course by Thomas Jockin
Thomas Jockin is a typeface designer based in Long Island, New York. He first knew he wanted to pursue typeface design after attending a typography course during his time studying at Parsons School of Design. Since then, he’s gone on to produce fonts that are available on platforms like Google Fonts and Adobe Fonts.
Thomas has worked with clients including Google, Express, Footlocker, and Michael Kors. He is also the founder of TypeThursday, a global community designed to help creatives improve their letterforms through monthly events. He hosts lectures at prestigious schools in the US and is the CEO of Readable Technologies, a tool that helps to detect dyslexia in children.
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- 12 lessons (1h 41m)
- 25 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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