Typography for Designers: Create Fonts for the Marketplace

Overview

“Let me share my general viewpoint on how to work with clients in typeface design. Remember: Clients are real people with real problems―problems that you might be able to solve for them. Nothing is as rewarding and empowering.”

In this video lesson Thomas Jockin addresses the topic: Working With Clients, which is part of the Domestika online course: Typography for Designers: Create Fonts for the Marketplace. Learn a simple yet effective research method to produce unique typefaces that communicate your vision.

Partial transcription of the video

“Working With Clients In the last lesson, we went over the preliminaries of the course and what you should look forward to for moving forward. I'm excited to work with you on this lesson because we'll go over clients. Working with clients, as opposed to working independently for yourself, exploring self-expression, or in the marketplace where it's an anonymous transaction, the internet. Clients are the real people who have real problems and contact you directly. I find that so exciting and rewarding for two major reasons. One is you have a direct problem to solve, so your projects are way mo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography for Designers: Create Fonts for the Marketplace

• Level: Beginner
• 100% positive reviews (16)
• 1161 students
• 4 units
• 12 lessons (1h 41m)
• 8 downloads

• Category

  Calligraphy & Typography

• Software

  Adobe Illustrator, Glyphs

• Areas

  Digital Marketing, E-commerce, Graphic Design, Typography, Typography Design