Typography for Designers: Create Fonts for the Marketplace

The Three Levels of a Font

A course by Thomas Jockin , Typeface Designer

100% positive reviews (16)

1,161 students

Audio: English

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About the video: The Three Levels of a Font

Overview

“Let me tell you about a simple three-step process to think about a font. Ideally, it will help you to achieve the best design possible.”

In this video lesson Thomas Jockin addresses the topic: The Three Levels of a Font, which is part of the Domestika online course: Typography for Designers: Create Fonts for the Marketplace. Learn a simple yet effective research method to produce unique typefaces that communicate your vision.

Partial transcription of the video

“The Three Levels of a Font In this lesson, we'll get started with your design brief, and to help you do so in the best way possible, I'll walk you through a three part process to achieve the best design brief possible. Let's get started. THREE LEVELS TO A FONT We can think about a font as three levels. First is the bones, then the muscle, and then clothing. Bones deal with the internal structure of a letterform independent of any other properties. In other words, this is the skeleton, all the other aspects of a letter rest on. Let's first talk about orientation. By orientation, I mean how t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography for Designers: Create Fonts for the Marketplace

Level: Beginner
100% positive reviews (16)
1161 students
4 units
12 lessons (1h 41m)
8 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Glyphs
Areas
Digital Marketing, E-commerce, Graphic Design, Typography, Typography Design

Thomas Jockin

A course by Thomas Jockin

Teacher Plus

Typeface Designer

Thomas Jockin is a typeface designer based in Long Island, New York. He first knew he wanted to pursue typeface design after attending a typography course during his time studying at Parsons School of Design. Since then, he’s gone on to produce fonts that are available on platforms like Google Fonts and Adobe Fonts.

Thomas has worked with clients including Google, Express, Footlocker, and Michael Kors. He is also the founder of TypeThursday, a global community designed to help creatives improve their letterforms through monthly events. He hosts lectures at prestigious schools in the US and is the CEO of Readable Technologies, a tool that helps to detect dyslexia in children.