Design to Communicate
Some case studies 1
A course by Leire y Eduardo , Professors of Graphic Design
About the video: Some case studies 1
Overview
“In this lesson we analyze different posters, covers and graphic marks, identifying the resources (iconographic, typographical, chromatic and rhetorical) seen in the previous lessons. ”
In this video lesson Leire y Eduardo addresses the topic: Some case studies 1, which is part of the Domestika online course: Design to Communicate. Learn to master visual rhetoric.
Partial transcription of the video
“In this lesson. we aim to guide you through various processes of dissecting signs by conducting in-depth analyses of posters. book covers. and graphic marks commonly found in the professional realm of graphic In this lesson. we will delve into conducting thorough case studies. This involves critically examining some of the most prominent and unbiased sources to understand how they shape various graphic elements. elements include posters. book covers. and identity signs. We will delve into the scheme crafted by its designers. transforming communicative intentions into definitive signs. We ai...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design to Communicate
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Category
Design -
Areas
Art Direction, Communication, Creativity, Design, Graphic Design, Information Design
Leire y Eduardo
A course by Leire y Eduardo
Leire Fernández has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among her subjects, she specializes in editorial design, visual identity, and design professionalization and management.
Eduardo Herrera has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among his subjects, he specializes in editorial design, typography, and visual identity.
Together they co-direct the graphic design and typography research group Letraz at the UPV/EHU. Both have published multiple books, most notably Diseño de cubiertas de libros: Recursos de retórica visual (Editorial Síntesis), Un proceso creativo en el diseño gráfico de carteles (Servicio Editorial - UPV/EHU), and Historias que marcan: Origen y significado de 50 marcas gráficas (Editorial GG).
Throughout their careers, they've collaborated on graphic design projects in a variety of fields, mainly in publishing, typography, poster design, and corporate visual identity, which have earned them awards such as the Klap Platinum award for the best font design, the Anuaria de Oro for the best design of an editorial publication, the Juan de Yciar Award for editorial quality, and the Letra de Plata in visual and graphic communication for the best coverage of an event.
They also organize and teach numerous courses, workshops, and conferences, including the Taller de Diseño Gráfico de los Cursos de Verano at the UPV/EHU in San Sebastián, as well as the Congreso de Diseño Gráfico and the Jornadas de Caligrafía in Arantzazu.
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