Design to Communicate
Semantic rhetoric: referential variants
A course by Leire y Eduardo , Professors of Graphic Design
About the video: Semantic rhetoric: referential variants
Overview
“In this lesson we teach you the resources of semantic rhetoric of the referent. ”
In this video lesson Leire y Eduardo addresses the topic: Semantic rhetoric: referential variants, which is part of the Domestika online course: Design to Communicate. Learn to master visual rhetoric.
Partial transcription of the video
“Once the transformations undergone are appreciated the iconic reference through of the various variants of recognition, let's see now the referential variants that don't have to be Iconic or figurative. Let's see them. The semantic rhetoric of the referent it is also a relational rhetoric that attends to the relationship that is established between the signifier and the referent to which it relates. It deals with the transformations that the referent undergoes. And they can be of representation, comparison, substitution, relationship, image with text and ambiguity. In these cases, the refer...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design to Communicate
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Category
Design -
Areas
Art Direction, Communication, Creativity, Design, Graphic Design, Information Design
Leire y Eduardo
A course by Leire y Eduardo
Leire Fernández has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among her subjects, she specializes in editorial design, visual identity, and design professionalization and management.
Eduardo Herrera has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among his subjects, he specializes in editorial design, typography, and visual identity.
Together they co-direct the graphic design and typography research group Letraz at the UPV/EHU. Both have published multiple books, most notably Diseño de cubiertas de libros: Recursos de retórica visual (Editorial Síntesis), Un proceso creativo en el diseño gráfico de carteles (Servicio Editorial - UPV/EHU), and Historias que marcan: Origen y significado de 50 marcas gráficas (Editorial GG).
Throughout their careers, they've collaborated on graphic design projects in a variety of fields, mainly in publishing, typography, poster design, and corporate visual identity, which have earned them awards such as the Klap Platinum award for the best font design, the Anuaria de Oro for the best design of an editorial publication, the Juan de Yciar Award for editorial quality, and the Letra de Plata in visual and graphic communication for the best coverage of an event.
They also organize and teach numerous courses, workshops, and conferences, including the Taller de Diseño Gráfico de los Cursos de Verano at the UPV/EHU in San Sebastián, as well as the Congreso de Diseño Gráfico and the Jornadas de Caligrafía in Arantzazu.
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- 15 lessons (3h 2m)
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