Design to Communicate

A course by Leire y Eduardo
Graphic Design Professors. Erandio, Spain.
Joined March 2018
, Graphic Design Professors

Learn to master visual rhetoric

  • Spanish with subtitles in English
  • 97% positive reviews (379)
  • 5875 students

Learn to master visual rhetoric

Leire Fernández and Eduardo Herrera hold PhDs in fine arts and are university professors and researchers specialized in graphic design. They develop design projects together and their work has been recognized through national and international awards.

In this course, they teach you to approach design by way of creating meaningful communicative concepts, showing you how to master visual rhetoric to translate verbal language into graphic language with equal or greater communicative power.

Read more ↓

What will you learn in this online course?

15 lessons & 18 downloads

Spanish with subtitles in English
  • 97% positive reviews (379)
  • 5875 students
  • 15 lessons (3h 2m)
  • 18 additional resources (11 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Apply what you learn in this course about the building blocks of visual rhetoric to designing a book cover, a poster, or a graphic identity for the brand of your choice.

Projects by course students

Who is this online course for?

Designers, illustrators, photographers, artists, or any professional or amateur looking for the most effective way to communicate ideas through design.

Requirements and materials

Basic knowledge of Adobe Photoshop and Adobe Illustrator is recommended but not essential.

As for materials, you need a computer with these or similar design programs installed to create your final project.


5875 Students
379 Reviews
97% Positive ratings

Leire y Eduardo

A course by Leire y Eduardo

Teacher Plus
Graphic Design Professors

Leire Fernández holds a PhD in fine arts and is a graphic design professor at the University of the Basque Country (UPV/EHU). Among her subjects, she specializes in editorial design, visual identity, and design professionalization and management.

Eduardo Herrera holds a PhD in fine arts and is a graphic design professor at the University of the Basque Country (UPV/EHU). Among his subjects, he specializes in editorial design, typography, and visual identity.

Together they co-direct the graphic design and typography research group Letraz at the UPV/EHU. They have published various books, including Diseño de cubiertas de libros. Recursos de retórica visual, Un proceso creativo en el diseño gráfico de carteles, and Historias que marcan. Origen y significado de 50 marcas gráficas.

Throughout their careers, they've collaborated on graphic design projects in a variety of fields, mainly in publishing, typography, poster design, and corporate visual identity. This has earned them various awards, including the Klap Platinum award for best font design, the Anuaria de Oro award for best editorial publication design, the Juan de Yciar Award for editorial quality, and the Letra de Plata award in visual and graphic communication for best event coverage.

They also organize and teach numerous courses, workshops, and conferences, including graphic design workshops as part of the summer courses program at the UPV/EHU in San Sebastián, el Congreso de Diseño Gráfico, and las Jornadas de Caligrafía in Arantzazu.


  • U1


    • Presentation
    • Eduardo influences
    • Influences Leire
  • U2

    Writing and speech

    • For a meaningful design
    • Design and verbal substrate
    • Design as a process of significance
  • U3

    The construction of graphic discourse based on visual rhetoric: visual and expressive aspects

    • A proposal for the classification of visual rhetoric resources
    • Morphological rhetoric: graphic-plastic variants
    • Syntactic rhetoric: structural variants
    • Syntactic rhetoric: relational variants
  • U4

    The construction of graphic discourse based on visual rhetoric: aspects of meaning

    • Semantic rhetoric: recognition variants
    • Semantic rhetoric: referential variants
    • Some case studies 1
    • Some case studies 2
    • Personal projects
  • FP

    Final project

    • Design to communicate

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Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

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Design to Communicate. Design course by Leire y Eduardo

Design to Communicate

A course by Leire y Eduardo
Graphic Design Professors. Erandio, Spain.
Joined March 2018
  • 97% positive reviews (379)
  • 5875 students